Making Apple products is more than just making money. His cause was to “Make a Dent in the Universe” with Apple products. Take the late Steve Jobs who took corporate evangelism to a fervent height. Of course, there are leaders who promote their company’s cause much better than others. Living and breathing social media, Ayu’s applause was the instant gratification via the many “likes” on the pictures she posted on her Facebook page. While the “Day of Pink” was part and parcel of her company’s corporate initiative, it was nonetheless a cause which resonated with Ayu. Not unexpectedly, the idea was well received, demonstrating a high level of intolerance towards rudeness and incivility at work. Deeming it a worthy cause, she passed the word around to her close friends who duly brought out the “Pink” to their respective offices.
#WORK FOR A CAUSE NOT FOR APPLAUSE FREE#
Recently, Ayu’s company celebrated the “Day of Pink” to promote an inclusive environment and community free of discrimination and bullying. The vision and mission statement remains a poster on the wall rather than a heartfelt cause embraced in our day-to-day lives. Yet, the majority of us working in commercial organisations do not have a clue about the cause of the company. When I was headhunted for the top human resources (HR) post, I was inspired by this opportunity to save lives. Personally, I am lucky to work for a healthcare company whose mission is to improve and save lives. It is the raison d’être for a company to be in business. Hold that thought! Not unlike a non-profit organisation, a cause remains the fundamental cornerstone of a profit making company. When we talk about pursuing a cause, we immediately conjure up images of working for a non-profit organisation.
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